With warmer weather just around the corner many makeup brands have begun to promote their fresh faced  S/S  lines.  To those of you that read my blog or watch my channel are no doubt  aware of my affinity with the unique concepts and ideals produced by Illamasqua. This launch is no exception to creativity, as it bridges the gap between the world of cosmetics and bold  social commentary.

“Unpredictable, uncharted and unnat­ural, Illamasqua unleashes Toxic Nature for Spring/Summer 2011, a colour collection born from a visionary concept of nature fighting back against the genetically modified society that plunders it. Illamasqua has created the Toxic Nature collection through a palette of lurid shades, corrupted hues and glistening muted tones that offer intoxicating versions of their original selves.”

The title of the line “Toxic Nature” seems to be an unusual choice for a cosmetics company that strives to induce feelings of beauty and glamor. This is why I am so completely enraptured by Illamasqua as a brand because they continually push boundaries, challenge our very ideals of beauty and create something ultimately unique that stands apart from the rest.

It is quite evident why flocks of makeup enthusiasts wait with bated breath over Illamasqua’s collections. This is one of the only lines I have come across that courageously incorporates ultra-feminine pastel shades with dark and alluring tones, especially for a S/S collection. This brazen approach to color, entices the senses and allows us to broaden not only our understanding of color, but of the possibilities between the undeniable fusion of art and makeup.Cream Pigment – £17.00

A new matte formula that can either neutralize or dominate. Create the ultimate in textures whether it’s on your face, eyes, or body, bringing a flash of colour to a subtle contour.

“The power of the products in this collection is evident in the intensity of the Cream Pigments – they are intense, raw colour but blend down easily exactly like an artists paint palette.” – Alex Box.

Emerge – Peach

Bedaub – Mint

Dab – Lilac

Hollow – Toffee

Delirium – Rose Taupe

Mould – Grape

Precision Ink in ‘Glister’ – £17.00

Opalescent nude

Lipstick – £15.50

Intense Lipstick with a highly pigmented formula that glides on smoothly, creating a statement.

Atomic – Fuchsia violet

Flare – Bright orange

Sheer Lipgloss – £13.00

Come out of the shadows with a high-shine punch of colour. Glossy, intense, and highly pigmented, Illamasqua Sheer Lip gloss is long-lasting, both on the lips and in the mind.

Torture – Coral Peach

Divine – Fuchsia Pink

Nail Varnish – £13.50

Leave your mark with an unexpected claw. Choose from either toxic pastels or unmissable neons. Hard-wearing and chip-resistant.

Purity – Peach

Bacterium – Pearlescent Ash Ochre

Radium – Acidic Lime Shimmer

Stagnate – Grey Mauve

Gamma – Neon orange

Toxic Nature launches on March 10th on www.illamasqua.com and on March 17th in the UK. Three lucky people will have the chance to win items from the new collection by registering on the official website. Winners will be chosen on March 9th and sent their packages through priority post so they are some of the first to  sample the collection.

Want to know more about Illamasqua? Check out my company profile and interview with junior brand manager Alex Cummins!

 

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