Sovrin Apparel Promotional Photo Shoot
How important is it for SOVRIN to uphold a completely ethical and eco-friendly business model?

It is extremely important to me. I order (almost) everything from American Apparel except the bags and handmade items. American Apparel is well known for providing people with a fair living wage, and being sweatshop free/made in the USA. I also use all eco-friendly water based inks. These types of inks can sometimes be more difficult to print with but the struggle is worth it knowing I’m not releasing harmful toxins into the atmosphere while printing. Also, my new Witching Hour designs all use organic bamboo blend materials. Not only is it eco- friendly, but it’s a very strong and soft fabric! Overall, supporting the idea of sustainability has always been something that I strive for. I want to not only create beautiful clothing, but at the same time, know I’m supporting a bigger idea and a healthy earth. Beyond the fact of eco-friendly products, I love supporting other independent designers. I feel like there is a small Etsy community of some bad ass gals with crazy talent. We all support each other in spreading the word and just overall saying “hey, what you made is super rad” .It’s a pretty cool thing to be apart of.

Take us through a day in the studio. What does your conceptual and design process entail?

Everyday really is different. It all depends on how many orders I have coming in. I’ve recently been trying to plan out my weeks on Sundays to get a better grasp on what I need to accomplish but that can all be changed due to a wholesale order or a large influx of orders. Usually when I come to “work” (and I say it in quotes because it doesn’t feel like work yet!) I assess what new orders I’ve had come through and see if I have products ready to be sent out. After that, I go through and make print lists of what needs to be done, and print it out there. Some days I do sewing, some days I do smaller tasks like making tags. I’m a very self-sufficient person (though it may not always be to my benefit) so mostly every detail of SOVRIN was done by my hand. As for my design and what my process entail, honestly, I design by what inspires me. Anything can spark that. A beautiful photo, an old horror movie, walking around, different oddities. It’s really an organic process I suppose. I try and keep a sketchbook with me wherever I go so if some idea sparks my mind, I draw it and build off of it.

What has been your biggest challenge since embarking on an entrepreneurial path?

There really have been quite a few challenges. First off, I’m a perfectionist of sorts so if a print has some little tiny mishap, I won’t sell it. My parents always tell me they have no idea what I’m talking about, but I still don’t take their word for it. That can definitely be a stressful situation. A huge one has been knowing when to leave a 9-5 job. I have had two different jobs during the time of having SOVRIN, and it’s been a tough decision to leave both times. It’s really a gamble of sorts trying to figure out if it’s the right time to focus more on SOVRIN and give up that stable paycheck. So far though, even though I’ve felt like I’m going to have a heart attack when deciding whether or not to leave, it’s been the right time and decision. Money will always be a gamble, but it’s just a risk that has to be taken. Also, placing your first “big” order through wholesale. Again, I felt like I was dying hitting the confirm order button but you just know it will come back to you and that you aren’t selling your soul.

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